Response Issued by Standard Innovation in Patent Claim by LELO

OTTAWA, Ontario—Standard Innovation Corp., makers of the We-Vibe family of products, has issued a response to a March 28 press release from LELO stating the Swedish-based design brand had filed a lawsuit again Standard Innovation for patent infringement. Standard Innoation’s response is as follows: “Standard Innovation Corporation is the designer and manufacturer of the We-Vibe family of sexual wellness products. On March 28, 2013, LELO Inc. issued a press release announcing it filed a lawsuit in the United States District Court for the filed a lawsuit in the United States District Court for the Northern District of California, alleging that Standard Innovation infringes a U.S. patent for a massager charging mechanism that LELO recently purchased, not something LELO invented itself. While common in other industries, this is Standard Innovation’s only experience with or knowledge of patent trolling in the adult novelties industry, and the Company views LELO’s lawsuit as an act of retaliation for lawsuits brought by Standard Innovation alleging that LELO’s products infringe Standard Innovation’s pioneering patent covering the We-Vibe products. The lawsuit by LELO does not pertain to Standard Innovation’s patented worn while making love device, rather the lawsuit pertains to the massager charging mechanism of the We-Vibe 3. Standard Innovation will thoroughly assess the situation and take appropriate action. On January 8, 2013, Judge Thomas Pender of the United States International Trade Commission (ITC) released his initial determination in the investigation by the ITC under “Section 337” finding that certain LLEO products, including the Tiani, Tiani 2, and Mahana, infringe more than 60 claims of Standard Innovation’s U.S. Patent No. 7,931,605. The ITC is currently scheduled to deliver its final determination on June 7, 2013. Standard Innovation is confident that the ITC will uphold its initial determination that the Company’s patent is valid and infringed by LELO.”