Baci Lingerie Finds Perfect Fit in XGen for U.S. Distribution

SHERMAN OAKS, Calif.—Baci Lingerie has teamed up with XGen Products in the U.S. distribution market. The relationship between the two companies strengthens the sales presence and reach for Baci to ensure maximum exposure for the brand. In addition, the union brings together Baci’s line of classic lingerie styles with XGen’s wide array of accessories. Baci consumers have become accustomed to pairing their lingerie purchases with Baci eyelashes, and now retailers will have more options to offer them. Complementary lines include sparking body jewelry from Ann Devine, fun hair accessories from Pleasure Wigs and tantalizing pasties from Peekaboo Pasties. “Everyone at Baci is extremely excited for all the opportunities working with XGen affords us,” said Baci Lingerie Director of Sales and Operations Alicia Sinclair. “The XGen sales team continually demonstrates a comprehensive understanding of the U.S. domestic market, and our team is optimistic about teaming with them.” All sales representatives for Baci Lingerie USA will join the XGen sales team and be able to assist customers with all available lines. The increased sales force frees up reps to better serve customers and make store visits. The growing demand for Baci’s lines requires the full attention and collaboration of both sales teams. Ordering Baci Lingerie is now even easier with 24/7 online support. The XGen site includes all pertinent product information: style numbers, UPCs, size, color, descriptions. Orders through XGen will ship the same day if placed by 1 p.m. EST. For more information, email sales@xgenproducts.com or call (877) 450-XGEN (9436). XGen Products President Andy Green said, “While lingerie and accessories with the high quality of Baci’s practically sell themselves, we do believe we can be a valuable asset for Baci in the U.S. market. We look forward to representing such an amazing brand.” XGen’s website contains a Baci Lingerie Shop located at XGenProducts.com/baci. “A special portion of the XGen site is now dedicated exclusively to Baci, capturing the look and feel of the brand,” states Green. “The site honors Baci and our commitment to it.” Baci Lingerie was recently named Best Lingerie or Apparel Manufacturer at the 2013 AVN Awards. The distinguished award marks the third year in a row Baci receives the honor, reflecting the company’s luxurious packaging, obtainable pricing, and eye-catching styles. In the coming year, Baci Lingerie will unveil exciting additions to its lines, including Baci’s White Label, Black Label, Dreams Collection, Baci Eyelashes, and Envy men’s wear line. Each will be refreshed with new collections and dynamic packaging. Additionally, Baci has some exciting plans for new women and men’s lines in 2013.