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January 04, 2013

Eldorado Announces Launch of Updated Brand, New Marketing

BROOMFIELD, Colo.–Eldorado, an award-winning distributor of adult toys, novelties and lingerie has unveiled its new corporate brand and new global campaign. The distributor updated its logo and added a new Eldorado icon to its corporate identity. The Colorado company also rejuvenated its website, print advertising and social media channels. Eldorado's 2 Brians will debut the new icon at the ANME trade show in Burbank. "The Eldorado brand stands for education, selection and above all an experienced team dedicated to customer service," Garland said. "Our updated messaging cements our status as a leader in the marketplace by highlighting what makes Eldorado unique from our competition." After offering the industry a teaser last month, Eldorado's new Legend campaign establishes Eldorado's key differentiators - the legendary expertise of its employees, its huge collection of educational resources and its unparalleled lingerie selection. The company will unleash a slew of new Legend-themed print advertising in the months ahead. The advertising campaign and rebranding initiative represents the most significant advertising and brand-recognition effort that Eldorado has undertaken since it was established over 30 years ago. For more information, visit Eldorado.net.

 
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