LifeSelector.com Launches, Names Mickey Bojcsik Managing Director

CYBERSPACE—Following private beta testing, LifeSelector.com, a new interactive adult site and its affiliate program, has launched to the public. The company also announced that industry veteran Mickey Bojcsik has been named managing director. LifeSelector provides a solution to the increasing demand for interactivity in the online adult space by offering a credit-based "choose your own adventure" type adult interactive website to consumers. The premise of the service is getting users immersed in adult fantasies from point-of-view and director's view perspectives through streaming video while allowing them to watch, interact with and ultimately decide the outcome of the stories. "LifeSelector users can choose from various types of stories and roles, ranging from everyday fantasies to 'alpha male' fantasies," said Bojcsik. "Our goal is to cater to many tastes and go beyond offering "simple" forms of adult entertainment without losing sight of the purpose of why they visited in the first place." From an affiliate's perspective, Bojcsik points to two key benefits to the product. "Interactive online products remain strong performers in an increasingly 'sharing oriented' business environment where traditional content is more freely available," he said. "Interactivity creates unique experiences that are hard to replicate, recreating these same experiences is not as simple as uploading files to a video or file sharing site. The platform's needed for the full experience and customers are willing to pay a premium for it." LifeSelector uses a credit-based business model. Similar to live cams, users purchase credits that can be spent on "premium decision points" throughout interactive shows. Multiple new shows are added each week to keep members engaged and ensure credit spend and user lifetime value remain high. "Our tests during an extensive invite-only beta phase resulted in impressive conversion ratios and credit re-purchase trends, even in cases where we tested with otherwise less productive traffic," added Bojcsik. "While what you see now is just the tip of the iceberg, our team did a great job, I see the product as a breath of fresh air to our industry and encourage anyone serious about realizing their full earning potential to join the affiliate program." Bojcsik brings 10 years of sector-relevant online experience to the project, his previous projects included a leading live cam site and dating program. LifeSelector also offers a content partnership program for content producers and paysite owners and a white-label solution for high-traffic partners. For more information about the affiliate program, visit here. For more direct inquiries, contact Mickey Bojcsik at mb@lifeselector.com.