XR Brands Receives 2012 ‘O’ Awards Nomination for Outstanding Innovation

HUNTINGTON BEACH, Calif.—XR Brands’ Zeus Electrosex Twilight Wand has been recognized in the Outstanding Innovation category for the highly anticipated "O" Awards scheduled Sept. 11 during the International Lingerie Show. The Twilight Wand is one of the first electrostimulation sex toys designed to make e-stim exploration safe, fun and easy for users of all sexual levels. The Outstanding Innovation category recognizes companies whose product development and design has focused on creating a one-of-a-kind sex toy or accessory that serves a unique purpose or provides an underserved need. The Twilight Wand was made to bring electrostimulation into the mainstream market as an accessible and less intimidating tool for those looking to expand their horizons with erotic sensation play. “The Twilight Wand is a beautiful exploratory device that allows individuals and couples the ability to enjoy the most unique of sensations on virtually every part of a person’s body,” XR Brands General Manager Randy Alvstad said. “It’s an honor to have this new direction in e-stim recognized in such a prestigious category and the team looks forward to celebrating with our fellow nominees in Las Vegas!” XR Brands Brand Manager Michael Merrill is especially pleased and looks forward to spreading the benefits and pleasure of electrostimulation play with this nomination. “Fetish and niche product lines like ours require a special development and design phase and we worked long and hard to make the Twilight Wand as friendly and fun for new couples as it would be for any seasoned e-stim player,” Merrill said. Once considered an intimidating fetish reserved for the brave, electrostimulation play has grown in mainstream popularity thanks in part to the Zeus Electrosex brand, designed and packaged to be accessible to the masses. And with a stylish new look and packaging and merchandising materials to match, Zeus Electrosex’s soft image appeals to men, women and even couples shoppers. The 2012 "O" Awards are scheduled Sept. 11, with more details to follow. The “O” Awards is the pinnacle event planned during the AVN Novelty Expo at the Rio Hotel & Casino in Las Vegas Sept. 10-12. For sales information email Alvstad at randy@xrbands.com.