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August 02, 2012

Calvista to Distribute Smash's '50 Shades' Parody in Australia, New Zealand

MELBOURNE, Australia—Calvista Australia has been named the exclusive distributor for the Smash Pictures' parody Fifty Shades of Grey: A XXX Adaptation in Australia and New Zealand.“This will be one of the biggest films of the year, and we’re excited to be partnering with Calvista, who have to ability to handle and move the volumes to satisfy our customers,” Smash Pictures Vice President Stuart Wall said.The parody, which wrapped in June, is directed by Jim Powers and stars Allie Haze and Ryan Driller as Anastasia Steele and Christian Grey, respectively, the couple E.L. James book trilogy is centered around. "We’re stoked to release this sizzling title to the Australian and New Zealand market," Calvista CEO Michael Bassett said. “There is huge demand for this eagerly awaited adaption of the best-selling book trilogy. We’re taking significant pre-orders already."Fifty Shades of Grey: A XXX Adaptation streets Sept. 20.

 
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