Tantus Partners with Williams Trading to ‘Sell the Sensation’

SPARKS, Nev.—Tantus Inc. has expanded their in-store sales incentive program in a unique partnership with Williams Trading. "Sell the Sensation" has long been available to Tantus customers at the retail store level, but this collaboration marks the first time the program has been offered through a distributor. "The most powerful thing we can do as a manufacturer is to get our toys into the hands of retail sales personnel, because they are the ones who are making recommendations to customers," said Aaron Warburton, channel sales manager at Tantus. "Sell the Sensation has been proven to boost sales in participating retail stores, and we look forward to seeing how it helps Williams Trading's customers increase their sales as well." The program offers points toward free Tantus products for store personnel who sell Tantus products to their customers. Retail stores track individual sales, and Tantus provides the product when points are redeemed. "This is a great way to incentivize the Tantus product and to introduce anyone who hasn't tried a Tantus item to the world of top-quality silicone," agreed Rich Pyne of Williams Trading. For more information, contact Williams Trading at sales@williamstradingco.com, by phone at (800) 423-8587 or by fax at (856) 663-2059.