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May 01, 2012

Reporo Launches Contextual Keyword Targeting

CYBERSPACE—Reporo has introduced contextual targeting to match advertisers ads with relevant sites on its network using specific keywords. Reporo's system analyzes the content of its ad network and determines the central theme of certain publishers web pages, which then matches the theme to ads using Reporo's keywords selection. 42 keywords are available to select to increase the placement of banners and text ads across relevant pages on the Reporo network. The new feature will boost CTR and increase conversions by selecting keywords relative to banners and landing pages. The feature will not reduce the volume of traffic coming through, as campaigns will still be “Run On Network” (RON). One will just get a higher CTR, leading to a considerable increase in qualified clicks. To add keywords to your banner simply login to your account, select a campaign, banner and tick the relevant keywords. For more information, go here.

 
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