BMS Factory Picks Up Honors for Leaf Line at Adultex

TORONTO, Canada—BMS Factory has returned home from Adultex 2012, which was held last week in Australia, bearing yet another award for its Leaf collection of personal massagers. BMS Factory was presented with an award for Best Environmental Concept, which was received at the ceremony by BMS President Steve Bannister. The graceful shapes of the bright green toys are derived from an array of different designs found in nature, and the reusable packaging was created with a focus on sustainability. Bannister later give a keynote address about BMS’ role in the industry, what it has accomplished, and where it is headed in the near future. He gave a passionate speech about Leaf, Lux, PalmPower and Swan (accompanied by a video which had the crowd excited long after), as well as the innovation that fuels all of these lines: the BMS PowerBullet. New to the BMS lineup are four new designs that are part of the popular Swan Collection, as well as the first of a new subcategory of Adore called Adore Petite. Leaf, Lux, PalmPower and the new eMotion technology were also shown and given high praise. BMS brought some of its new acrylic promotional displays, which will be available in a few months for distributors to send to retail shops. A lot of hard work and aesthetic consideration went into these displays to ensure that they are a strong sales tool that will help retailers educate their customers. Posters, product information cards, branded product stands and catalogues will also be available to further facilitate sales. “We always have a great time at Adultex, and this year was no exception. I really love speaking and interacting with as many people as I possibly can to get their story and tell them about the amazing things that BMS is doing. I was honoured to meet some people who seemed very loyal to Swan, and who really loved and recognized the quality and amazing sensations that come with the collection,” Bannister said. BMS also be updating some of its websites for a better experience. Beginning with Swan, a newly redesigned site will be released soon with a fresh new look and enhanced features for ease of use. A Lux website is due next month. Until the launch of the new websites, more information can be found at BMSFactory.com.