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November 18, 2011

Webmaster Central Shares Tablet Usage Statistics

TAMPA BAY, FL— Webmaster Central, a supplier of leased HD content for adult websites, today released statistics that indicate clear differences in device usage between gay and straight porn fans.  According to the company’s internal statistics, only 4.18% of users connecting to Webmaster Central’s straight content library during the past 90 days are using the iPad to do so, but that number jumps to a whopping 24.47% when looking at device usage by users accessing gay content. “Everyone knows a good mobile marketing strategy for adult content needs to focus on smartphones, but it might come as a surprise to many companies that the iPad is so popular with gay porn consumers," says Andy Alvarez, President of Webmaster Central. I think these numbers prove that anyone who is focusing on the gay market needs to take a long look at tablets.” As the mobile market continues to heat up and the types of devices in use continue to multiply, WebmasterCentral is pointing to the inherent advantages of leasing content that is optimized not just for desktop users, but also for the variety of mobile devices that consumers are now using to access adult content. “With both device usage and device variety on the rise, leased content makes more sense than ever," says Alvarez. "It takes a considerable amount of time, effort and expense to optimize and display video content for all the different devices in use by today’s porn fans. With Webmaster Central’s leased content, this is all done for you automatically, which means you get to focus on driving traffic and making money.” The complete device usage stats during the most recent 90-day period broke down as follows: Device Usage, Straight:Apple iPhone (22.41%)HTC EVO 4G (6.49%)Apple iPad (5.90%)Motorola DroidX (4.69%)Apple iPod Touch (4.05%)LG LS670 (1.96%)Samsung SCH-I500 Fascinate (1.93%)HTC ADR6300 Incredible (1.87%)Verizon Droid (1.60%)T-Mobile myTouch4G (1.44%)Huawei M860 Ascend (1.42%) Device Usage, Gay: Apple iPhone (30.47%) Apple iPad (24.47%) Apple iPod Touch (6.50%) HTC EVO 4G (1.62%) Motorola Droid 2 (1.53%) Samsung SCH-I500 Fascinate (1.50%) Motorola DroidX (1.14%) Samsung Galaxy Tab (1.14%)

 
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