The Screaming O’s Studio Collection Gets Rave Reviews at Debut

LOS ANGELES—Sex toy trend-setter The Screaming O’s new Studio Collection received rave response from a who’s-who of industry leaders, distributors and retailers—and from a few lucky consumers who got a special sneak peek. The Studio Collection features a matching set of chic, sleek and discreet vibes and intimate sexcessories disguised as high-end cosmetics, and each item offers a completely unique extrasensory experience. The overwhelming response and glowing reviews following itsU.S.market debut confirms that The Screaming O—which has taken home numerous awards and nominations for its product innovation and marketing campaigns—once again has revolutionized a product category and set a new standard for sex toys. “It’s exciting to see an industry leader like The Screaming O take off in an entirely new and exciting direction with a line of intimate toys that are suitable for any woman anytime,” Eldorado CEO and founder Larry Garland told The Screaming O following the International Lingerie Show, where The Studio Collection was showcased to the industry. The social networks were a-buzz once attendees made it back to their offices, ready to share their delight on The Screaming O’s Facebook page—Facebook.com/ScreamingO, which featured a steady stream of warm wishes, excited compliments, and eager requests for product. “The hit of ILS!” wrote adult distributor Holiday Products. Honey’s Place’s Rob Walker enthusiastically chimed in with, “Game changer!!!” “Awesome guys. Congratulations. I want ALL of it in all my stores. Excellent concept, product development and marketing execution,” wrote Charles Craton of adult retail chain Sexy Suz. And the home pleasure party market went wild after spending the three-dayLas Vegastrade show reveling at the unique line of carrying cases, sensation-enhancement balms, and fashionably discreet vibes. “The Screaming O gives us something else to scream about ... Cosmetics!!!! WOW! They just keep screaming louder and better. Congrats!” wrote the Home Pleasure Party Plan Association, HPPPA.org. The Studio Collection was officially revealed to theU.S.retail industry at the International Lingerie Show inLas VegasSept. 19-21 with velvet ropes, a red carpet, and red-lipped Studio Girls dressed as glamorous makeup consultants at The Screaming O’s Beauty Bar. The Studio Collection will make its international debut at the eroFame Trade Convention Oct. 5-7 on display and in full makeup at the Creative Conceptions, booth 61. Contact Keith Caggiano for an appointment at keith@screamingo.com. The new line marks the first time a complete set of intimate products was designed and merchandised as a matched set, speaking to women’s unique sense of sensual style while remaining chic and discreet enough to conceal in plain sight. Immense time and effort was spent exclusively with women in and out of the beauty industry, whose critiques and suggestions helped assure each fashionable vibe, enhancement cream, and carrying case appeals to this targeted consumer demographic. The complete set includes a Lipstick, Mascara Wand, and Makeup Brush vibrator; a matching cooling and warming intimate enhancement balm encased in an eye shadow pot; clitoral stimulation gel in a cleverly chic lip gloss tube; a Sexy Secrets Makeup Compact with a hidden bullet vibe inside; and a portable makeup purse that holds the entire collection in one portable pouch. “The Studio Collection was a huge hit for the lingerie industry, as there are retailers around the world who don’t carry adult products because their packaging and styling fail to match their stores’ elegant aesthetic,” The Screaming O partner Keith Caggiano said. “This fashion-forward line is as discreet as it is sophisticated and buyers are excited to have a line of adult products that they can easily introduce to their consumer market.” High-impact showcase displays, high-fashion full-color signage, and beautiful in-store marketing accessories in The Studio Collection’s signature black, white and red hues evoke a mainstream department store feel. The complete collection and its merchandising plan will be available in perfect time for the holidays. Learn more about the Studio Collection at ScreamingOStudio.com. Email mail@screamingo.com for order details.