California Exotic Novelties Unveils First Time Line

CHINO, CA — A surprising number of women are apprehensive about using sensuality products, especially toys, for the first time — which is why California Exotic Novelties wants to make sure that first time is a positive experience. That’s why the leading novelty manufacturer has introduced the First Time line, featuring gentle, feminine, introductory toys for the newbie. “We understand the perspective of the consumer who may have never entered a sex store or experienced a pleasure product,” explains Susan Colvin, president and CEO of California Exotic Novelties.  “The First Time Collection is our way of responding to the needs of the newcomers to the adult novelty market segment.” First Time features an array of vibrators in classic shapes and designs. There are three First Time Softee Vibes, Teasers, Pleasers and Lovers. They have a plushee, soft, removable sleeve and come in three designs. The other five vibrators in the collection are hard ABS with a silky, soft PU cote  They include: Power G Vibes, Tulip Vibes, Power Vibes, Mini-G Vibes and Mini-Vibes. For women new to anal play, the line also includes the First Time Love Beads. Sized right for beginners, the flexible beads are slim, graduated and have an easy-to-pull retrieval ring. All of the First Time products are available in pink and purple. Jackie White, vice president of sales for California Exotic Novelties, says, “As the market grows and more people are introduced to adult toys, it makes sense to offer products that are in sync with their sensibilities. Retailers have a sure-hit with the First Time Collection.” The packaging is designed to capture the attention of women shopping for their first vibrator. The pink and purple graphics, the pretty woman and the inviting copy all work together to target the novice consumer. Al Bloom, director of marketing for California Exotic Novelties, says, “Focus groups helped us really understand the mindset of the first time toy user. This line is destined to be a big hit.” The First Time Collection is in stock now and available to order from California Exotic Novelties.