California Exotic Novelties Provides Plan-o-Grams

CHINO, Calif.—California Exotic Novelties provides a series of plan-o-grams that present store merchandising options for the novelty company’s most popular toy collections.  The plan-o-grams are easy to follow and intended to inspire retailers. Susan Colvin, president and CEO of California Exotic Novelties, said, “These plan-o-grams are a great tool for stores to use as they merchandise their stores.  Our intention is to help retailers dress their space and attract customers, we did the work for you.” There are 26 plan-o-grams featuring California Exotic Collections. All-time favorites like Bound by Diamonds, Couture, Dr. Laura Berman Intimate Basics, and Extreme Pure Gold are featured along with new brands like Amour, Lighted Shimmers, and First Time. “I see more and more stores who understand the importance of not only grouping products by category, but also showcasing them as an entire collection,” said Jackie White, vice president of sales for California Exotic Novelties. “Additionally the expert sales team at CalExotics is here to help customers and retailers when they set up their stores.” The plan-o-grams feature the collections in eye-pleasing, easy-to-follow layouts using the CalExotics nine inch circular signs. All are professionally designed to make the most of wall space and to have a strong visual impact. “Our collections are branded to be merchandised together and to make a bold impression on the retail level,” said Al Bloom, director of marketing for California Exotic Novelties. “In-store marketing that includes attractive walls and displays is a sure-fire way to attract and retain clientele.” There is a downloadable plan-o-gram PDF available in the Product Information section of the California Exotic Novelties website. Interested retailers may contact their account executive for more information.