Je Joue’s Award-Winning Ami Receives Top Industry Accolades

LONDON—Luxury pleasure product brand Je Joue is proud to announce its Ami three-step Kegel fitness system—winner of the 2011 AVN O Award for Outstanding Non-Powered Product—is the best-selling unit in its category at retail stores nationwide. This unique three-piece set of pubococcygeus (aka PC) muscle exercisers was designed to enhance personal pleasure and fortify female function in three simple steps. Following its debut last year, Ami swept retailers across the U.S. and abroad and has been deemed the “best” Kegel tool on the market. “When it launched, the Je Joue Ami quickly started outselling competing styles of Kegel exercisers and it is now Babeland’s best-selling non-powered product,” said Phoebe Grott of sex-positive adult retailer Babeland. “Both staff and customers are fans of the Ami because the graduated three-ball system is intuitive and accessible, and the design and materials are superior.” Ami weights are coated in smooth soft 100 percent body-safe silicone and with an ABS plastic core, featuring strong yet flexible removal cords and a uniquely smooth squeezable surface ideal for this unique form of intimate exercise. Stronger PCs lead to more powerful orgasms, a tighter vagina, more concentrated control over incontinence, and even faster recovery following childbirth. “Ami is an excellent set of Kegel toys for women,” said Molly of online adult retail shop SelfServeToys.com. “They are a fun way to tone PC muscles and have fun with ‘sexercise.’ The progressive set of sizes can help women increase vaginal strength, gain stronger orgasms, and put the squeeze on a partner!” Taking cues from the best medical and pleasure products on the market, Je Joue designed three different “tools,” each designed for a different level of vaginal fitness: Ami 1: A large, soft and lightweight single ball great for beginners. Ami 2: A medium-sized double ball that’s soft yet slightly heavier. Ami 3:  A small, hard and heavy double ball—this is the most advanced Ami for experienced users. “Ami is the best Kegel exerciser we have!” said Roylin of Kama Sutra Closet. “Its graduated step program made of soft, high quality silicone makes it a simple, effective tool that’s comfortable in use! We love it!” And at a MSRP of just $39, Ami is as affordable as it is beautiful for women to strengthen their vaginal muscles and improve their sex lives in a safe, sexy way. “When a woman squeezes and clenches her PC muscles during intercourse, she enhances sensation not only for her but also her partner,” said Alicia Relles, Je Joue’s North America sales and marketing manager. “Sensitivity is enhanced exponentially while orgasms become more intense and easier to achieve. Each move also prepares the vagina for natural physiological changes, but the best part? Ami balls feel so good inside; she can leave them inserted all day long. She’ll never think of it as exercise!  “Ami is Je Joue’s unique ‘tease while you tone’ PC muscle exercise system that lets the user set her own pace with three different steps,” Relles continued. Ami 1 weighs 1.65 ounces with a 1.41-inch diameter. Ami 2 weighs in at 2.75 ounces with a diameter of 1.25 inches, while Ami 3 boasts 3.73 ounces and just 1.1 inches around. Ami is available in Je Joue’s signature Purple silicone and packaged in a beautiful black gift box. For sales and product details email Alicia Relles at usasales@JeJoue.com. Je Joue designs, produces and distributes some of the finest products in the industry. Ergonomic, beautiful and intimately innovative, Je Joue’s sex toys are made to inspire individuals and partners looking to discover new sensual experiences. Founded in 2008 with the SaSi, a toy created to offer the closest sensation to that of the tip of the tongue, Je Joue next released the G-Ki G-spot stimulator featuring bendable joints for customizable vibration. The products’ luxurious construction and design details offer one-of-a-kind personalized products made with the highest quality, safest materials used with style, form and function in mind. For more information, visit JeJoue.com.