Sportsheets’ Latest Effort, Sex & Mischief, Declared Best New Line At ANME

HUNTINGTON BEACH, Calif.—Burbank, Calif., has been known as the “Media Capitol of the World” since the early days of The Tonight Show with Johnny Carson—so it is no easy feat to be declared the talk of the town in that particular burg. That being said, Sportsheets’ four new lines were, as many industry insiders gushed, the “hit of the 2011 ANME Show,” which took place last week inBurbank. The Sex & Mischief campaign is focused on Sportsheets redefining S&M, and according to President Tom Stewart, the crowd was receptive to the new definition. “The customer response at ANME was amazing,” Stewart said. "They loved the packaging and then they were totally blown away by the low price." The distinguished high-fashion, David Yurman-inspired black-and-white photography/packaging stood out in the crowd of long-established and new-comer brands alike. Stewart added, "We are definitely thrilled with the customer reaction. We knew how gorgeous the brand was and couldn't wait for its debut.” The Sex &Mischief brand has just under two dozen items and begins shipping in July. The three other brands that were launched this past week to accolades by the appreciative audience include, XOXO2U (Sportsheets’ Inspired Romance), Do It Games, and Tease the Season, (Sportsheets Christmas Collection). For further information, check out the website SexAndMischief.com/, contact Sportsheets at info@sportsheets.com or call (800) 962-4606.