CalExotics Releases Super Catalog, QR Code P.O.P. Signage at ANME

BURBANK, Calif.—During the recent ANME Show, CalExotics received rave reviews of the 2011 Super Catalog. It boasts an array of new items with updated packaging, the most sought-after materials, and innovative designs. Titled Intimacy is an Art Form, it features 548 full-color pages which include every item in the CalExotics line, more than 3,200 individual SKUs. It is the most comprehensive, most complete and largest California Exotic Novelties catalog to date. The catalog is designed with clients’ feedback in mind. New items are clearly marked and new chapters are distinctly defined. It has an intuitive design which makes it simple to peruse. The California Exotics Super Catalog for Summer of 2011 also has a companion DVD which contains a digital version of the hard-copy catalog, complete with images and product copy. Additionally, a fold-out brochure of all the new items gives CalExotics' customers a quick view of what's new. The company also introduced QR Code P.O.P. Signage. The easy-to-use circular signs display a QR code that smart phones can scan. Users then view a short video featuring Ryan Browning-Cassaday and Dr. Jessica Browning-Cassaday, Ph.D., hosts of the Sex Toys and Sexual Wellness site, who educate viewers on each category. The CalExotics QR Code Signs are the perfect way for retailers to help educate consumers with fascinating and fun QR Code technology. The signs will be available soon. They are bundled together and represent 13 categories: Anal Toys, Couples Toys, Dildos, Fetish, Massage, Personal Lubricants, Pumps, Rabbit-Style Vibrators, Strap-Ons, The G-Spot, The P-Spot, Toys for Him and Vibrators. All the new products from the CalExotics Summer 2011 Release are available online. Visit CalExotics.com to view them, or watch for your hard copy of the catalog in the mail.