BMS Factory’s Swan Wows at Adultex

MELBOURNE, Australia—BMS Factory recently launched its newest line, Swan, at Calvista’s Adultex show in Australia. Swan is the first collection of completely waterproof, covered, virtually seamless and rechargeable 100 percent silicone vibrators in the industry. In North America, Swan is sold under the brand name Vanity by Jopen. Swan is available anywhere outside North America. Released with exclusive distribution across the globe, Swan is soaring as the must-have vibrator of the future. Australian buyers have been anxiously awaiting Swan. Just one year ago at Adultex, they were treated to a sneak peek of Swan and voted BMS Factory Star of the Show. “I only brought five or six hand samples last year and put them in my booth to see what would happen,” said Steve Bannister, owner of BMS Factory and creator of Swan. “By the second day of business, the Australian people not only found my products but gave them outstanding recognition. I was flattered.” This year, BMS Factory was once again Star of the Show with the full Swan collection. With boxes mostly in white, the booth mostly in white and the staff in white shirts and black pants, BMS set the environment to allow their product line to shine through. Kim Broderick, who has worked with Bannister for the past eight years, and Jane Guo, who is from the factory side, were there to provide knowledge and insight into Swan. “We demonstrated how PowerBullet and Swan work so well together and why it is a lethal combination,” Broderick said. “We held training seminars to as many as we could on the benefits of Swan and provided to the buyers why we have reinvented the vibrator.” This year, with a full product line of 12 items, Swan put on quite a show. Retailers were lining up at one point to learn more about the full range. Swan will go on sale in Australia in early August. Designed in Canada and made with the fiercest power, Swan incorporates the latest BMS Factory PowerBullet technology. PowerBullet is a new brand from BMS Factory. For more information, visit BMSFactory.com.