ASACP Translates RTA Labeling Website, Expands International Outreach

LOS ANGELES—The Association of Sites Advocating Child Protection (ASACP) is pleased to announce the release of French, German and Spanish translations of its award-winning Restricted To Adults (RTA) website labeling system website. The RTA website label is the adult entertainment industry’s response to Congressional and parental demands that “something be done” about children’s access to age-restricted materials. According to Tim Henning, ASACP’s VP of Technology and Forensic Research, around 4.5 million adult websites use this proven child-protection tool — generating more than 20 billion monthly views to RTA-labeled pages in the process. The translations are part of the association’s ongoing International Expansion Project, which includes similar translations of the www.asacp.org website, along with an outreach and education program in which ASACP CEO Joan Irvine meets with lawmakers and business leaders around the world, explaining the importance of online child protection and how the use of the RTA label helps companies to help protect themselves. “The Internet is a global medium,” Irvine stated. “As such, it requires a global approach to the problem of ensuring that only adults are viewing age-restricted content.” ASACP has invested resources into understanding the evolving legal landscape and cultural differences of various countries, while working with EU-based parental control companies and stakeholders including the European Commission in Luxemburg. “The success of these long-term initiatives are dependent upon companies in Europe and elsewhere financially supporting ASACP and volunteering their expertise, as many U.S.-based companies have done over the years,” Irvine added. “It is through the generous assistance of international industry leaders that we are able to make the Internet safer for children.”