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Los Angeles, CA - November 9, 2009 - After a decade of running their independent studio, Plastic Hassle Creative Studio (plastichassle.com" target="_blank">http://www.plastichassle.com">plastichassle.com</a>) has opened an adult branch, Circus Hooker Smut Regime (chsregime.com" target="_blank">http://www.chsregime.com">chsregime.com</a>), to bridge the branding gap of the adult industry using crossover strategies employed for their mainstream clientele. The new entity's focus will be establishing greater audience share and loyalty through proven methods of niche marketing. "We're talking about a completely new perspective of how the adult industry can work," says owner and creative director Jim Fisher. "There is no reason why good branding should be exclusive to PG-rated content." The new studio will incorporate the full-spectrum approach their mainstream counterpart has employed for such clients as alt fashion mainstay Lip Service, combining traditional promotional tools with new, user-centric fields of viral marketing and social media.
Central to CHS Regime directors, Jim and Mich Fisher, is the fundamental issue of content. “The most brilliant marketing in the world won’t sell a product that’s not intrinsically interesting," explains marketing director Mich Fisher. "The public has millions of options at their fingertips, so the realities of internet entertainment require a dramatic top down shift to a quality over quantity mindset." The CHS Regime strategy, they say, is to use tools readily available but underutilized by the adult industry. "Certainly, lots of adult providers have employed social media," Mich Fisher continues. "But it's principally been a one-way street rather than a conversation. To know what the paying markets want takes a lot more listening."
Along with their services division, Circus Hooker Smut Regime will also include a content development and production arm to encompass general adult as well as niche content. Creative director, Jim Fisher, states, "The best way to put our ideas into practice is by making our own content. Our web and video productions are all about being visually engaging and erotic but, more importantly, being genuinely interesting. There is a massive unserved audience looking for quality adult entertainment and we're going to give it to them."
Their unique approach to adult content and marketing is built upon creative marketing strategies they've employed in corporate, entertainment, and fashion branding projects. Most recently, directors Jim and Mich Fisher have managed the family of web properties for alt fashion company, Lip Service, as well as heading up their social networking strategies and image branding projects such as the company's webzine, viral promotions, catalogs, and advertising. Their full-spectrum marketing is what the couple describe as a collaborative partnership rather than the hired-gun attitude often seen in freelance relationships. "Sure, beautiful web sites and images are nice, but they're just the icing, aren't they? In a saturated market, that's just not enough anymore," declares Mich Fisher. "Whether you're in the mainstream or adult market, successful projects rely on a results-driven point of view from the initial planning stages. Our focus is adding value to the brand along with eye-catching design. It's more intensive, but thriving in a competitive market is a pretty satisfying reward."
For further information, please visit chsregime.com" target="_blank">http://www.chsregime.com">chsregime.com</a>. Circus Hooker Smut Regime currently has several website and video projects in development and is open to taking on new adult and crossover projects.
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