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Leading Male Fitness Brand Revamps ICONMEN.com to Include More Content for Fans and Fitness Enthusiasts
ICON MEN, a leading male fitness brand comprised of an elite group of the most successful male models in the world, today re-launches ICONMEN.com with additional content for fans and fitness enthusiasts. The new website reflects the beginning of ICON MEN's expansion after its acquisition by 360West Media Distribution, LLC in October 2008.
"We have been working diligently since acquiring ICON MEN to create a website that adequately provides fitness enthusiasts and ICON MEN fans the breath of quality content and excitement that we believe this company can offer," said Ron Miller, Managing Partner of 360West Media Distribution, LLC. "This is only the tip of the iceberg and is a great start to the ongoing momentum we see this company building throughout many years to come."
ICON MEN is a brand synonymous with such fitness celebrities as Greg Plitt, Christian Boeving, Brian Wade, Julien Greaux, Robert Amstler and John Kesler.
Plitt is a shining example of the potential that ICON MEN models can have. As an ICON MEN model, Plitt has been featured on the cover of two ICON MEN wall calendars and has starred in his own ICON MEN fitness video. Since his involvement with ICON MEN his career in modeling, television and film has rapidly grown. Most recently, images of Plitt's amazing body were used to create Dr. Manhattan's muscular physique in the 2009 film Watchmen. Plitt stars in the much anticipated film Terminator: Salvation releasing in May 2009. Fans also remember Plitt as a trainer on Bravo's television series Workout. He also represents the major sports nutrition supplement company MET-Rx, has been featured on countless fitness magazine covers and has appeared in several other commercials, films and television shows.
ICON MEN is actively recruiting new models too. And a unique portion of the new ICONMEN.com website will not only collect submissions for new models, but will also feature these submissions on an ongoing basis for the public to vote and comment on. This information will be used in the recruitment process in order to help create and maintain the best collection of male fitness models.
The ICONMEN.com website soon will also expand to include tips from the ICON MEN models to help visitors maintain their own muscular physique and a healthy lifestyle.
As new models are recruited, more instructional fitness videos will be produced and distributed via DVD, television and video-on-demand. Portions of this video-on-demand content will be available at ICONMEN.com for review in a members-only section devoted to ICON MEN fans. This exclusive section of ICONMEN.com will also offer photo galleries and other special content to be determined.
The new ICONMEN.com website also offers retail shopping with health and fitness products including fitness DVDs, books, workout clothing, fitness wall calendars and underwear.
As ICON MEN continues to grow, 360West Media Distribution actively seeks to form partnerships with investors who also see this fitness brand's potential. 360West Media Distribution also welcomes inquiries from companies interested in licensing the ICON MEN brand for manufacturing additional consumer products.
ABOUT ICON MEN
ICON MEN is a leading male fitness brand comprised of an elite group of the most successful male models in the world who currently appear in fitness magazines or will be in the near future. ICON MEN works with each model to produce their personal workout and fitness video along with other products. For more information about ICON MEN, visit ICONMEN.com.
ABOUT 360WEST MEDIA DISTRIBUTION, LLC
360West Media Distribution, LLC, based in Los Angeles, California, provides wholesale consumer products distribution for third party companies and also serves as an umbrella company with divisions including the ICON MEN male fitness brand.
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