|
As the economy takes a downturn and credit markets have become stagnant, an increasing percentage of potential sales are being declined by credit card processors. <strong>Electracash</strong> is proving that direct electronic payments by consumers making online purchases from their bank account significantly increases merchant revenue by ensuring that the maximum number of sales are approved.
“It’s more than just an advance in billing technology that is fueling the success of payment by check these days,” said Lee Falls, CEO of Electracash Payments. “We are experiencing a shift in the mindset of consumers toward paying for things with money they already have rather than on credit. The combined total of consumers who prefer to pay by check and consumers who lack the ability to pay via credit represents a sizable segment of today’s internet purchase population.”
During these hard economic times with so many consumers feeling the credit crunch, available credit is often being held for non-discretionary spending and Electracash merchants are noticing that many consumers are choosing to pay by check. The amount is deducted from the checking or savings account of the purchaser and the ability to pay by check can easily be setup as a primary choice, secondary option or cascading payment system for buyers whose purchase would otherwise have been declined.
Maximizing revenue these days means getting every possible sale to go through. It is far easier to assist a willing customer with getting their payment approved by eCheck than it is to allow that customer’s credit card to be declined before trying to find another new customer.
In addition, web merchants will be pleased to hear that Electracash is waiving the standard application fee, from now until April 15th 2009!
Website owners interested in maximizing their revenue potential from existing traffic sources are encouraged to contact an Electracash representative by visiting www.Electracash.com or via telephone by calling (562) 498-6888.
|
