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Adult Rental, the highly regarded VOD service, will now offer Full Length DVD downloads in the high-quality DivX ® format. From its conception, Adult Rental’s main goal has been to bring the video store to the consumer. Now, with the option to shop for the newest titles and physically own them, this aim is practically realized. “It is hard to deny that the video store business model has become an antiquated system; as long as you’re not counting those tiny ones and zeros, the distribution of digital media has transcended physicality. Why waste time and effort driving across town to grab a disk, not to mention the risk of public embarrassment, when with just a few mouse clicks the same results are easily achieved,” Chris Marion, project manager of Adult Rental, cheerfully boasted.
Over 100 million DivX certified products have shipped to the market, DVD players, gaming consoles and more. For this reason Chris, believes it is time to incorporate DivX technology into Adult Rental. “The vast dissemination of DivX technology allows us at Adult Rental to move our product from the restraints of the tabletop to the richer and more comfortable surroundings of the home theatre,” Chris commented when asked about the service launch.
Selling DVDs online is nothing new, what makes this enterprise particularly interesting is the empowerment aspect; the consumer is totally in the know. Rather than judging the movie by its cover, the shopper can literally preview every second of the film, and then decide if it is a keeper or a single-use experience.
It is no great secret that the online adult industry has been embattled in recent years by illegal tube sites and torrents; some see this as the end and some see this as an opportunity. Conflict, be it as grand as a World War or as banal as copyright infringement, drives innovation. Change or perish: evolution at its most basic. Charles Darwin may not have had the online adult business in mind when he hammered out his theorems, but the principle still holds true.
This being said, Adult Rental seems committed to staying ahead of the curve with the introduction of their new Ajax custom theatre, HD streaming, by-the-second-billing, among other ongoing developments. “VOD is still our bread and butter, but adding diversification has always been and continues to be our standing orders around here,” Chris Marion candidly remarked. “With our DivX application, you can download a movie, burning it, dropping it into your DivX Certified DVD player, and watch it like a regular DVD. How beautiful is that. And nothing is lost, you get the same picture and audio quality of a store bought DVD.”
“DivX’s proven capacity for compression and superb picture quality makes it a great technology. .”
For more information, please visit www.adultrental.com.
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